Helping a charity to do much more.
We were appointed by the UK’s most established addiction and mental health charity to reimagine, rename and rebrand their services, in the aim of making them more accessible to more people.
From our discussions with staff, clients and research groups, we soon discovered that the organisation’s existing name, Addaction, was often a barrier to people reaching out and getting help.
Working with clients, staff and key audiences, we explored a range of new name options. The most favourite by far was WithYou, which is simple, memorable and perfectly conveys the organisation’s hands on, non-judgemental and human approach. To reinforce the sense of togetherness and support conveyed by this new name, the wordmarque featured a ligature or ‘handshake’ between the h and y letterforms.
Given the sensitive subject matter we wanted to avoid cliché in our art direction and reflect a more positive vision of the organisation’s aims and achievements. A series of stylised gestural illustrations added some colour and dynamism to the new brand palette.