Scottish Swimming

Rebranding an ambitious sporting organisation.

Brand Identity
Graphic Design

Scottish Swimming, the national governing body for swimming in Scotland, appointed us to create a brand new identity system that would work across a range of applications, from national event signage to swimming certificates.

As the organisation works across all levels of the sport in Scotland from teaching infants basic water confidence to training world-class elite athletes the new identity had to be equally broad-ranging and adaptable, on top of being instantly recognisable when surrounded by the identities for similar organisations.

We introduced a colour-coded identity system that encompassed each of the disciplines that fall under the Scottish Swimming banner.

From the distinctive ripple-inspired logo to the contemporary typeface, this identity system has been rolled out across a range of print, digital and environmental applications.