Edinburgh International Film Festival

Shining a light on a cinematic legend.

Art Direction
Brand Identity

As film fanatics, we were delighted to have been appointed to create the enlightening new identity and campaign for Edinburgh International Film Festival 2019.

Inspired by light beams and projection, the geometric identity came alive on the big screen through a series of animated idents, while the bold street posters, banners, tees and totes allowed the festival to engage with diverse audiences.

We also worked with a team of young people to develop a vibrant sub-brand for EIFF Youth, which was rolled out into signage, posters, tees, and a riso-printed poster/catalogue.