We like bikes

Presenting the new-look Cycling Scotland identity! It’s not every day you get to rebrand Scotland’s national cycling charity, so we led the Cycling Scotland team on a series of workshops that gave us an insight into their organisational structure, opportunities and challenges. It became apparent that their marketing material required some rationalisation, and that they needed a simple, coherent identity that reflected their professionalism, ambition and inclusive approach – which is exactly what we delivered!