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Trust

Bringing intelligent creative direction to an award-winning publication.

Having taken part in a competitive pitch process, we were selected by independent investment management firm, Baillie Gifford, to completely redesign their award-winning Trust magazine. Trust has a readership of over 50,000 and reflects Baillie Gifford’s intelligent approach to investment.

Working in close collaboration with the Trust editorial team, we carefully considered all aspects of the publication, from the masthead, graphics and type styles to the paper stocks, art direction and photography.

To add more vibrancy and character to the magazine, we commissioned numerous high-profile illustrators and photographers to create images that really brought the articles to life.

Over the course of ten issues we developed and maintained a distinctive direction for Trust, something that was recognised by the Association of Investment Companies, who awarded it Best Newsletter for four years running.

As well as the delivering the printed publication we also designed and developed Trust Online, a digital version of the magazine.