Launching a shipshape new venue at the Firth of Forth.

Once again partnering with our longstanding client Buzzworks Holdings, who were keen to make their mark on the East Coast, we delivered a full identity refresh for their flagship Scotts Bar and Restaurant.

Port Edgar at South Queensferry near Edinburgh has a long maritime history, initially serving as a naval base and more recently a marina and sailing destination. This industrial and maritime heritage informed our design direction for this, the third Scotts venue for which we have created the brand identity.

Responding to the iconic coastal surroundings and bold architecture, we updated the brand identity and colour palette for Scotts, with custom signage that references the more industrial aesthetic — providing the perfect complement to their ambitious interior design scheme.

This brand story was rolled out into everything from bespoke debossed menu covers and internal signage, to uniforms and social content in the run up to launch.