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Just landed

This chilly December day just got a whole lot brighter, thanks to the arrival of the latest Majedie Journal! For this issue’s cover, we asked the super-talented Ben Fearnley to create a beautifully rendered Monarch butterfly, while also commissioning some fantastic editorial illustrations from Peter Judson, Dom Mckenzie, Debora Szpilman and more! Thanks to all the artists and illustrators involved – a pleasure working with you.

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Spirited away

For the second year running we have shaken things up (sorry) for Edinburgh Cocktail Week. This time around we wanted to create some iconic imagery to lead the campaign, so we collaborated with photographer Susan Castillo on a realer-than-real series of shots of drinks being prepared. The client couldn’t decide which photo was their favourite so went for three different brochure covers – high praise indeed!

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Building things

We just added the finishing touches to the brand identity for our friends at Studio AWA architects, inspired by the interplay of light, form, material and texture. (And by the wonderful shapes of the letters A and W!) This one works well on screen and in the real world, particularly the letter-pressed business cards on GF Smith’s Takeo Pachica paper.

Inside story

Interiors brand PAD Lifestyle is going from strength to strength, with concessions in Harvey Nichols Edinburgh and London, as well as plans for a bigger space for their Edinburgh HQ. We recently consolidated our brand identity work for PAD with some new packaging concepts and a campaign featuring photography by Susan Castillo. It’s a lifestyle!

 

Nailed it

Strike a pose! Presenting a big and bold brand identity for new nail and beauty salon Blanco. Fantastic art direction all round – thanks also to David Anderson for yet another perfect photoshoot.

 

Perfectly framed

We recently launched the brand identity and website for high-end carpenters Workshop North, who create bespoke window frames, doors and accessories at their purpose-built factory just outside Edinburgh. Rather than fall back on a predictable colour palette of heritage tones, we contrasted location photography (shot by Alastair Ferrier) with a bright yellow and black graphic treatment inspired by the machinery on-site. The result is something bold and brave that sets Workshop North apart from the competition.

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A new page

As if we haven’t had our fair share of arts festivals of late, we created the campaign for Edinburgh International Book Festival’s 2019 donation appeal. A bold type-led execution complements the existing brand identity, while the provocative message highlights the boundary-breaking work the Book Festival does in creating a democratic space for discussion at a time when borders are being closed. See you in Charlotte Square this August.

Making movies

As film fanatics, we are delighted to have been appointed to create the enlightening new identity and campaign for Edinburgh International Film Festival. Inspired by light beams and projection, the geometric identity comes alive on the big screen through a series of animated idents, while the bold street posters, banners, tees and totes are pretty hard to miss. We are already looking forward to 2020…

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Flying V

Our friends at Buzzworks launched their latest venue, Vic’s & the Vine in Prestwick a few weeks ago to much fanfare! With a bright, all-day café and restaurant out front and laid-back bar in back, we created a dual identity that reflects the ethos of each space. Keen to make an impression with passers-by, we commissioned sign maker extraordinaire Thomas Payne to craft the entrance lettering based on our original type treatment. Mine’s a pint!

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We like bikes

Presenting the new-look Cycling Scotland identity! It’s not every day you get to rebrand Scotland’s national cycling charity, so we led the Cycling Scotland team on a series of workshops that gave us an insight into their organisational structure, opportunities and challenges. It became apparent that their marketing material required some rationalisation, and that they needed a simple, coherent identity that reflected their professionalism, ambition and inclusive approach – which is exactly what we delivered!

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