Herringbone

Capturing the independent spirit of this neighbourhood favourite.

Website. Art Direction. Branding.

With two venues, one in North Berwick and one in Edinburgh, Herringbone is a laid-back local venue that specialises in superlative food and drink without a fuss. We wanted to capture the unique Herringbone experience online.

After spending some time at the stylish North Berwick destination, we were inspired to art direct a location photoshoot, working with acclaimed lifestyle photographer David Anderson on a series of shots that could be used on the site itself and on social applications for both venues.

To reflect the ethos behind the independently-owned Herringbone, we introduced a direct, unpretentious tone of voice, which lent itself well to social campaigns and targeted email offers.

Of course, it’s not all about the pretty pictures. The Herringbone website performs every bit as well as it looks, with Restaurant Diary booking integration and a customer loyalty database function.