With a focus on friendly, no-nonsense bars serving up good quality food and craft beer, Fuller Thomson didn’t want an overly complicated web presence. After visiting their sites across Scotland we were inspired to art direct and produce a series of short mood videos that would give web users a great first impression. A mix of real customers and models gave these short videos a real edge, capturing the food, drink and attitude that define Fuller Thomson and their venues.
When it came to the websites themselves, we rationalised the brand identity for the Fuller Thomson parent group, employing bold type and a simple red and black palette. We then tailored this to their respective venue sites, to create a family that sits well together while still reflecting the individuality of each location.