Majedie Digital

Delivering new perspectives for an independent investment firm.

Digital Journal.

Majedie Asset Management has always been a visionary client, so when it came to creating a digital version of the Majedie Journal, we were inspired to bring in some of our favourite illustrators to work alongside our talented in-house team.

Having set the tone over ten issues of the physical Journal, we had a wealth of editorial experience to draw on, from bespoke typography and creative direction, to commissioning illustrations for articles on subjects as diverse as Artificial Intelligence, Contrarianism and Marginal Gains theory in Olympic cycling.

Majedie were keen that the digital version of the Journal should feel compelling but never gimmicky, so we introduced a suite of subtle transitions, scroll effects and animations to bring the selected stories to life.

Our in-house design and animation team allowed us to deliver fast-turnaround editorial content on time and on budget, with the first stories launching in spring 2020.