As the organisation works across all levels of the sport in Scotland from teaching infants basic water confidence to training world-class elite athletes the new identity had to be equally broad-ranging and adaptable, on top of being instantly recognisable when surrounded by the identities for similar organisations.
We introduced a colour-coded identity system that encompassed each of the disciplines that fall under the Scottish Swimming banner.
From the distinctive ripple-inspired logo to the contemporary typeface, this identity system has been rolled out across a range of print, digital and environmental applications.