Design Maven

Building a bold e-commerce platform for this fast-growing interior design retailer.

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Following the success of our brand and design work for interior design retailer Pad Lifestyle, we were tasked with creating a brand and commerce site for their B2B arm, DesignMaven.

As distributors for luxury homeware brand Jonathan Adler and Danish designers Day Birger at Mikkelsen Home, Design Maven partner with some the UK’s leading independent boutiques, eCommerce stores and interior specialists, so we were keen to deliver a bold modern identity that would let the products make a statement.

Fusing the letters N and M of the company name, we created a striking wordmarque that evokes the close link between maker and retailer. Taking this one step further, a repeat of this element offered an additional brand asset for use across both art direction and collateral.