Martin Wishart is one of the UK's most respected restaurateurs, with two Michelin-starred restaurants and an acclaimed cook school to his name. Having undertaken a range of design work for his other restaurants, we were asked to create a name, identity and website for Martin's latest venture, a more informal, Parisian-influenced brasserie in Edinburgh.
Given its illustrious location on North Castle Street, near to Scots literary hero, Sir Walter Scott's townhouse, we came up with The Honours. (In 1818, Sir Walter Scott famously unearthed the crown jewels – or Honours of Scotland – at Edinburgh Castle.) We then developed a stylish mark based on the initials 'TH', which also formed an abstracted table shape.
In addition to developing the brand identity, we were also responsible for the art direction on the project, working with photographer Matt Davis on a suite of stylised, reportage-influenced images that communicated the vibrancy and feel of the space. These were subsequently used in press advertising, pre launch material and a website with an integrated booking system.