Scottish Ballet

Scottish Ballet has in the last few years enjoyed a resurgence of interest under the leadership of Artistic Director, Ashley Page, and we were approached to create a striking promotional piece for their 'Friends' membership and loyalty scheme.

Taking the word ‘Friend’ as a starting point, (and using imagery sourced from the Scottish Ballet archive intertwined with the initials to suggest the close relationship between the company and its members) we created an ‘accordion’ folded brochure that gradually revealed the message.