Penfolds

A simple, beautifully produced invite for the exclusive press launch of Penfolds Wine's Luxury and Icon range, which was sent to a select audience in the run up to the event. Drawing inspiration from Penfolds iconic branding and luxurious packaging, a striking red metallic foil was used on a contrasting heavyweight paper stock — key words were highlighted in a variety of styles to suggest the distinct ‘tasting notes’of their wines.

As a result of the success of this event, we were subsequently commissioned to design and produce a premium 44 page, perfect bound report, a collaboration between Penfolds Global Futures and Foresight entitled Penfolds Vintage Years. This publication was distributed to journalists at an exclusive press launch event, featuring guest speaker, the entrepreneur and philanthropist John Caudwell.