Buzzworks Holdings own and operate a number of award-winning bars and restaurants on the West Coast of Scotland. We have worked together with Buzzworks for a number of years to develop the brand identities and marketing collateral for their venues, and in 2010 (following a period of sustained expansion) they tasked us with the job of rationalising their group marketing strategy.
Our response was to refine their group identity, consolidate their marketing activity and art direct a seasonal campaign, highlighting the quality, diversity and freshness of their new food offer. This updated look and feel was then translated into a suite of content-managed websites as well as supporting marketing material.
As a result of this sustained marketing activity, the Buzzworks Group continues to go from strength to strength, with a series of new venue launches in recent years.