Scottish Swimming

Delivering a full rebrand for this high-profile sporting organisation.

Scottish Swimming, the national governing body for swimming in Scotland, appointed us to create a brand new identity system that would work across a range of applications, from national event signage to swimming certificates.

As the organisation works across all levels of the sport in Scotland — from teaching infants basic water confidence to training world-class elite athletes — the new identity had to be equally broad-ranging and adaptable, on top of being instantly recognisable when surrounded by the identities for similar organisations.

We introduced a colour-coded identity system that encompassed each of the disciplines that fall under the Scottish Swimming banner.

From the distinctive ripple-inspired logo to the contemporary typeface, this identity system has been rolled out across a range of print, digital and environmental applications.