The client had a concept for a premium ‘taproom and grill’ that would appeal to local city slickers and tourists alike. They also suggested the name Rabble to shake up the stuffy stereotypes of Edinburgh’s New Town.
Taking a cue from the name, we created a playful yet considered identity that uses typography to dramatic effect. The unique letterforms are interchangeable in scale, width and weight — giving the identity and supporting materials for the venue a more eclectic feel in application.
A supporting suite of shifting patterns added visual energy to the palette. These were applied across the board on everything from menus and notebooks to packaging for a bespoke range of in-room cosmetics.